NightFood (NGTF) Acquires HalfBaked.com for Cannabis-Related Snack and Edibles Lines

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TARRYTOWN, NY, Feb. 14, 2018 (GLOBE NEWSWIRE) — Snack brand development company NightFood Holdings, Inc. (OTC:NGTF) announced today that MJ Munchies, an NGTF wholly owned subsidiary, has completed acquisition of HalfBaked.com. 

The Company intends to use the HalfBaked.com domain for online sales and marketing of its marijuana-related snack and edible lines, to be marketed under the trademarked brand name, Half-Baked. 

It was recently announced that the Company had completed its application with the United States Patent and Trademark office for the brand name “Half-Baked” through their corporate intellectual property law firm, Pinnacle IP Strategies. 

“Acquisition of HalfBaked.com further strengthens what we believe is already an extremely powerful brand and trademark for the space we’re entering,” stated CEO Sean Folkson.  “Looking forward over the next few months and years, we’re very excited about our positioning as it relates to snacks and edibles.” 

Half-Baked snack products are currently in development, under the guidance and oversight of NGTF’s Peter Leighton.  Leighton is an accomplished veteran with 30 years’ experience in consumer products, nutrition, and functional foods.  Over the last two decades, Leighton has led innovation and product strategies for brands such as Natrol, Weider Nutrition, Cascadian Farm, Tiger’s Milk, and National Beverage Corp. 

The Company plans to distribute Half-Baked branded snacks both online and in dispensaries throughout the country.  The Company is excited about the products in development, and believes the line will be …

Full story available on Benzinga.com