Friday’s Kroger Sell-Off A Buying Opportunity?

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“Fear creates opportunity,” Deutsche Bank analyst Shane Higginssaid as he maintains his Buy rating on Kroger Co (NYSE: KR) with a $26 price target.

Kroger was hit hard over the past couple weeks after weaker-than-expected first-quarter earnings and the news of Amazon.com, Inc.’s (NASDAQ: AMZN) acquisition of Whole Foods Market, Inc. (NASDAQ: WFM). However, Higgins noted, “Despite today’s challenging environment and despite fears that AMZN will over-run all traditional grocers, we believe that Kroger can still compete, and we see the recent sharp pull-back in the shares as a buying opportunity.”

Why You Should Believe In Kroger

  • Higgins highlighted how Kroger is continuing to generate free cash flow, which should help the company invest in better margins, …

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